The film was in development since 1990 at Universal Pictures, 20th Century Fox, and New Line Cinema, before Marvel Studios reacquired the rights in 2006. Marvel put the project in production as its first self-financed film, with Paramount Pictures as its distributor. Favreau signed on as director, aiming for a naturalistic feel, and he chose to shoot the film primarily in California, rejecting the East Coast setting of the comics to differentiate the film from numerous superhero films set in New York City-esque environments. During filming, the actors were free to create their own dialogue because pre-production was focused on the story and action. Rubber and metal versions of the armors, created by Stan Winston's company, were mixed with computer-generated imagery to create the title character. Hasbro and Sega sold merchandise, and product placement deals were made with Audi, Burger King, LG and 7-Eleven.
Reviews were positive, particularly praising Downey's performance.[2] The American Film Institute selected the film as one of the ten best of the year. Downey, Favreau, and Paltrow returned for the sequel Iron Man 2, released on May 7, 2010. Downey made a cameo appearance as Stark in The Incredible Hulk and starred as the character again in the 2012 crossover film The Avengers. Downey will reprise the role for a fifth time in another sequel, Iron Man 3, which is set for release on May 3, 2013.
Theatrical release poster
| Directed by | Jon Favreau |
|---|---|
| Produced by | Avi Arad Kevin Feige |
| Screenplay by | Mark Fergus Hawk Ostby Art Marcum Matt Holloway |
| Based on | Iron Man by Stan Lee Larry Lieber Don Heck Jack Kirby |
| Starring | Robert Downey, Jr. Terrence Howard Jeff Bridges Gwyneth Paltrow |
| Music by | Ramin Djawadi |
| Cinematography | Matthew Libatique |
| Editing by | Dan Lebental |
| Studio | Marvel Studios Fairview Entertainment |
| Distributed by | Paramount Pictures |
| Release date(s) |
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| Running time | 126 minutes |
| Country | United States |
| Language | English |
| Budget | $140 million[1] |
| Box office | $585,174,222[1] |
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